GOTV: Tools for Building a Winning Program

GOTV: Tools for Building a Winning Program


A strong Get Out The Vote (GOTV) program is a critical part of any winning campaign. Before you start crafting your GOTV strategy, you'll need to check out local election laws, and identify your voters and the right ways to reach them. Check out best practices outlined in our ebook and become a GOTV guru.In this book, we’ll cover the following information to put your voter turnout plan on track:
  • Crafting a strategy
  • GOTV myths
  • Canvassing and phone banking
  • Digital advertising and direct mail
  • Data hygiene and modeling
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