How Instagram’s visual ecosystem fuels UW-Madison student advocacy

Mar 22, 2024

In between St. Patty’s day party recaps and cute cat pictures on Instagram, you can also find infographics explaining the rise of fast fashion, online petitions and phone numbers of legislators to call. Many of these posts come from advocacy groups who find a home for their work on social media. What brings these groups to Instagram? “We're very, very visual,” said Tessa Price, an organizer with Trans Advocacy Madison. “We like pretty images.”