Advocacy Plan

Kyle Wagenschutz is a Partner at City Thread, a national nonprofit organization working to connect people and communities and change the way that local leaders think about infrastructure projects with an eye on mobility for all. Kyle was also recognized as a White House Champion of Change under President Obama for his work leading Memphis’s first active transportation master plan. The program secured funding to construct more than 200 miles of new and dedicated bike lanes.

He sat down with us to give his answers to 7 Questions.

Developing an advocacy plan with clear goals strategy and tactics is often overlooked - especially in the busy world of non-profits. Organizations that put energy into writing a clear and comprehensive advocacy plan will tell you a thoughtful strategy and a strong plan are critical to campaign success, as well as short-term and long-term organizational growth.

Supply chain issues are real for political campaigns and nonprofit organizations. So, if you are running any kind of campaign in 2022 or 2023 be prepared. The supply chain issues will cause stress when it comes to voter and member outreach in 2022.

Using an advocacy RFP template can help streamline the process of hiring the right partner for your next project. The exercise of filling out the template should help you identify your goals, any constraints on the project, and strengths and weaknesses in your organization.

Every digital advocacy campaign is different and has unique goals. Therefore, there are a variety of metrics that you should focus on depending on your goals. There is not a one-size-fits-all benchmark or metric to track the success of every digital advocacy campaign.

Everyone has a story to tell. For politicians, advocates, and change makers, how you tell your story is essential. A great way to do this is through writing a book about your life. Every major politician of the last few decades has penned an autobiography, telling their story of how they achieved the American Dream. Political advocacy books include how the writer grew to overcome obstacles and persevere to make the world a better place.