• 7 Questions on Membership Surveys with Ruth Bernstein

    Jul 02, 2020 by Ben Holse

    three people sitting holding paper thought bubbles above their head

    Pollster Ruth Bernstein Talks About Getting Real-Time Feedback Through Membership Surveys  

    Ruth Bernstein is president and CEO at EMC Research, a national polling and opinion research firm. Ruth leads polling on a wide variety of political, policy, and marketing projects. She is especially proud of her work helping to elect women and people of color to office and securing voter approval for education, transportation, minimum wage increases, and environmental protection. We asked Ruth 7 questions on membership surveys and how they can benefit your organization.

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  • Polling, Research and Focus Groups for Advocacy Campaigns

    Jan 26, 2015 by Sophie Thurber


    Advocacy Polling and Research: Do your Homework! 

    Advocacy polling is an important foundation for campaigns that are, more often than not, a long haul. They require long-term planning and commitment, and ideally, they have the benefit of staff that has extensive knowledge and policy experience in a particular issue area. That deep knowledge of an issue is incredibly valuable, but it can also create some message obscurity if you’re not careful. In other words, there can be a huge temptation to explain, in minute detail, the many nuances of the issue you’re working on, but that detail (counter-intuitive as it may be) can often be a turnoff for your average supporter.

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