• Political Campaign Ads: How to Get the Most Out of Digital Advertising

    Mar 09, 2020 by The Campaign Workshop

    Woman smiling at phone - Political Campaign Ads

    Political Campaign Ads: Tips To Get More From Your Advertising Spend

    Political campaign ads are part of every election cycle and we’re rounding up some tips on how to get the most for your campaign. In this post, we’re focusing on digital ads. Digital ads tend to be more cost-effective than TV, so you can reach a wider audience with a smaller budget. Where you run your ads and on what platforms is determined by your budget, target audience and the size of your race.

    Social Media

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  • Political Advertising: 7 Questions with Deno Seder

    Aug 21, 2019

    Political Advertising television with arms and legs puts arm around question mark

    Political Advertising with Deno Seder

    Deno Seder is an expert in political advertising and crafting advocacy and political videos. He has worked with candidates across all levels of government, for various advocacy groups, and on ballot measure campaigns. From creating video ads urging voters not to cast a ballot for Donald Trump to aiding in the effort to ban Greyhound dog racing in Florida, Deno has a wide array of experiences in the political space.

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  • Winning Digital Ad Campaign: Plan First

    Oct 04, 2018

    Two people looking at phones to plan their winning digital ad campaign.

    Winning digital ad campaign - start with a plan 

    Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign.

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