Dec 12, 2013
Using Advanced Data & Models for Democratic Direct Mail Targeting
Data has come a long way as far as accessibility. For some, Democratic direct mail targeting used to be seen as a mysterious realm where your consultants pulled your targets out from behind a magic curtain. With the advent of modern voter file software by folks like Catalist, NGP VAN, Targetsmart, NationBuilder and L2, you can have direct access to the voter data and models you need to make targeting decisions for your campaign. But if this is the first time you are running a campaign or working with voter data, here are some tips for Democratic direct mail targeting, these tips will also be helpful in developing your field and phone program.
Get access to a good voter file. You should be able get access to a good voter file through your Democratic state party, but in some municipal campaigns and primaries that might not be possible. Some other options to look at for Democratic direct mail targeting are Catalist, Labels and Lists, and NationBuilder. They – and a number of other firms – all have good voter files and most offer at least some basic models to help you identify your best targets.