Campaign Best Practices

One of my favorite books is The Score Takes Care of Itself. If you have not read this book, give it a read; it’s a great resource on strategy an applicable to politics and organizing many ways. Whether you work for an advocacy organization, a political group, or a candidate campaign, you work on a team with many moving parts. It is impossible to manage all those parts alone. By defining clear goals with measurable outcomes, you can set the path for victory and measure all aspects of the campaign on whether they are on the right track to success.

Campaign best practices can make a real difference on your political campaign. Over the course of my career, I have pretty much seen it all happen on political campaigns. From the candidate’s brother dying mere weeks before Election Day to losing power at a staging location and everything in between. Murphy’s Law states “anything that can go wrong, will go wrong.” Part of being a good organizer is always hoping for the best on political campaigns, but planning for the worst.