• Political Campaign Strategy Tips

    Mar 02, 2020 by Joe Fuld and Sophie Thurber

    Political Campaign Strategy

    A Strong Political Campaign Strategy Means a Strong Campaign

    At any level, campaign fundamentals can mean the difference between building a winning or losing political campaign strategy. A lot of this will seem like common sense (and it is), but bear with me, because a lot of this stuff often falls by the wayside as campaigns are being built. In essence, a strong political campaign strategy (meaning, the overall plan to achieve an electoral victory) should rest on a foundation of some very basic building blocks and principles that will help to carry you across the finish line.

    read more

  • How Campaigns Can Capitalize on Earned Media

    Nov 21, 2019 by Ben Holse

    White woman with short hair and glasses sitting in a coffee shop looking at a newspaper with a cup of coffee in her hand.

    Make the Most of the Earned Media You Have

    read more

  • Campaign Best Practices: Beating Murphy's Law in Politics.

    Nov 18, 2016 by The Campaign Workshop

    Campaign Best Practices

     

    Campaign Best Practices: Be Ready When Things Go Wrong on Political Campaigns

    Campaign best practices can make a real difference on your political campaign. Over the course of my career, I have pretty much seen it all happen on political campaigns. From the candidate’s brother dying mere weeks before Election Day to losing power at a staging location and everything in between. Murphy’s Law states “anything that can go wrong, will go wrong.” Part of being a good organizer is always hoping for the best on political campaigns, but planning for the worst.

    Here are some campaign best practices to avoid common pitfalls on political campaigns:

    read more