Campaign Email

Building a political email list often feels like the "eating your vegetables" part of campaigning. Everyone knows they need to do it, but not many of us actually want to. However, your list is the only communication channel you actually own. Unlike social media algorithms that can change overnight, an email address is a direct line to your supporters. Listbuilding is the foundation of a good digital strategy, so let’s dig into it. 

There are ads all over the internet to buy a political email. As easy as it sounds, do not do it – do not buy a political email list. They are waste of money, can hurt your online reputation and upset constituents. Instead, build a list organically. Building a political email list is a daunting task, but with a few tactics, planning and patience, you can increase your supporter base.

For campaigns, email is an important and cost effective means of communication. While I am not an email expert and do not have in depth knowledge of open rates, conversions, etc., I have worked with both the MailChimp and Constant Contact. In truth, both MailChimp and Constant Contact are fairly similar services and can both work within the confines of small to mid -sized campaigns. With that said, below is our assessment of which would work better for small campaigns, MailChimp or Constant Contact.