person holding a walkcard

How to Build Campaign Walkcards That Actually Work

by Enrique Rivas (He/Him)

Walkcards are one of the most important tools in any field program. They give your canvassers something tangible to reference at the door and are one of the best ways to introduce your candidate to voters in person. Unfortunately, many campaigns—especially local, down-ballot, and small- to medium-sized campaigns—still produce walkcards the wrong way. Below is an updated guide to producing political walkcards that actually work.