May 04, 2026

How to Use the Tully Message Box for Advocacy

by Joe Fuld (He/Him)

The Tully message box is a versatile tool that we love to use for advocacy campaigns. In this post, we will go through the origins of the Tully message box and how to use it to develop an advocacy message. We will talk about the importance of having the right folks around the table as you facilitate this discussion, and how to use the different boxes to enhance your advocacy message and strengthen it against opposition messaging.

Campaign Message Vs. Issue—What’s the Difference?

by Tobias Cebulash (He/Him)

A strong campaign message can be the linchpin that differentiates success from failure. However, a common source of confusion in campaigns is the conflation of a campaign message with a central issue. The reason behind this confusion is the passion that fuels issue politics—which often drives candidates and advocacy groups to perceive their chosen issue as their core message. This is a mistake. A campaign message is not merely a reflection of an issue or set of issues; rather, it seeks to establish a more profound connection between the candidate or campaign and the voters they are reaching out to.

Strategies for a Consistent Campaign Message

by Enrique Rivas (He/Him)

For those of us who closely follow political debates and electoral politics, only a few things are as disheartening as seeing our favorite candidate veer off course from their intended candidate messaging. Whether it’s a rant, a lengthy tirade, or a complete departure from their message, it’s truly frustrating to see them lose their way to the point of becoming incoherently off track.