• How to Craft a Fitting Campaign Slogan

    Jun 06, 2022 by Kata Grosman Fernandez (she/her)

    political campaign slogan

    Why You Should Care about Your Campaign Slogan- And How to Make a Good One

    What are campaign slogans, and do you really need one? Below you will find everything you need to know about slogans and how to write one that will motivate people to vote for you. Since a campaign slogan is all about whittling down your campaign message to a tiny slice, if you haven’t done so already, check out our blog on using the seven c’s method to develop your message

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  • Campaign Message Development: Use the Seven Cs

    Nov 23, 2020 by Joe Fuld (he/him)

    Message development

    Campaign Message: Make a Winning Contrast - Use the Seven Cs 

    When I was a student at American University in the mid to late ’80s I had some remarkable teachers. Joel Bradshaw and Peter Fenn taught me about campaign message with a method I have never forgotten.

    They called it the Seven Cs. I am still a big fan of this method to remember the components of a good campaign message. If you can incorporate all seven Cs in your message you will be smooth sailing.

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  • Nonprofit Content Marketing: Everyone Should Write

    Jan 28, 2016 by Joe Fuld (he/him)

    nonprofit content marketing

    Keep Everyone Committed To Nonprofit Content Marketing

    We started inbound marketing 3 years ago and now we advise other organizations and companies on how to do it in a fun and impactful way. 

    My best tips for keeping nonprofit content marketing fresh is to get your team and customers involved. Blogging and other forms of content can get old fast if it is just one-person blogging (trust me!) The bottom line is, creating inbound content for a nonprofit whether it is blogging, Videos, infographics, podcasts or other forms of content is a team effort.  It will only work if you get the whole team involved.  
     

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