Is political polling dead?

Political Polling, Have We Reached the End?

by Elena Veatch and The Campaign Workshop

Is political polling dead? In the campaign world, this is one question comes back to haunt us every election cycle After polls (and the media outlets reporting on them) suggested an inevitable landslide for Hillary Clinton in 2016, Donald Trump’s victory shook the American public to its core and undermined our collective confidence in political polling.

A person's outline and question marks drawn on blackboard with chalk

Political Pollsters: Making the Most of Your Polling

by Elena Veatch

Pollsters shouldn’t be the only members of your team who understand how to build an effective survey for your advocacy or political campaign. Becoming a smart consumer of campaign polling data is a must.  this post will help you ask pollsters thoughtful questions. Good polling will help you utilize your budget efficiently, think strategically about your goals, and assess risks and opportunities in your electoral landscape.

Democratic pollster Celinda Lake
Donna Victoria Pollster
Stefan Hankin