Celinda Lake is a Democratic pollster and president of Lake Research Partners, is one of the top political pollsters and strategists of our time. Celinda Lake weighs in on what happened in 2016 and how Democrats can be thoughtful about polling and strategy in 2018 and beyond.
Creating a political campaign budget is all about choices. What do I think I can raise, and what will I spend it on? One thing that more down-ballot races should consider is campaign polling. If you’re running for a citywide office, a countywide office, or any office where more than a few thousand votes determine the winner, a good poll done by a professional pollster is a wise investment. Here’s why:
Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.
