7 Questions with Democratic Pollster Celinda Lake

Democratic pollster Celinda Lake

Pollster Celinda Lake answers our 7 questions.

Celinda Lake is a Democratic pollster and president of Lake Research Partners, is one of the top political pollsters and strategists of our time. Celinda Lake weighs in on what happened in 2016 and how Democrats can be thoughtful about polling and strategy in 2018 and beyond.

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Why Campaign Polling Is Critical to Down Ballot Wins

Why campaign polling is critical photo

What campaign polling can do for down-ballot races

Creating a political campaign budget is all about choices. What do I think I can raise, and what will I spend it on? One thing that more down-ballot races should consider is campaign polling. If you’re running for a citywide office, a countywide office, or any office where more than a few thousand votes determine the winner, a good poll done by a professional pollster is a wise investment. Here’s why:

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