• How to Craft a Fitting Campaign Slogan

    Jun 06, 2022 by Kata Grosman Fernandez (she/her)

    political campaign slogan

    Why You Should Care about Your Campaign Slogan- And How to Make a Good One

    What are campaign slogans, and do you really need one? Below you will find everything you need to know about slogans and how to write one that will motivate people to vote for you. Since a campaign slogan is all about whittling down your campaign message to a tiny slice, if you haven’t done so already, check out our blog on using the seven c’s method to develop your message

    read more

  • Advocacy Message Consistency

    Jan 19, 2015 by The Campaign Workshop

    Advocacy Message

     Advocacy Message: The Key is Simplify, Simplify, Simplify

    Maintaining message discipline is critical to advocacy message campaigns. If your organization doesn’t have a advocacy message document, or even a mission statement, it’s time you create one. The statement should be specific to your work, but broad enough that all of your campaigns are able to fit comfortably under it, That way, you can continue to maintain overall organizational message discipline over the life of a specific advocacy campaign. It should also be brief—no more than a couple lines on a page, two sentences max.

    read more