Campaign Slogan

What are campaign slogans, and do you really need one? Read more to find everything you need to know about a campaign slogan and how to write one that will motivate people to vote for you.

Maintaining message discipline is critical to advocacy message campaigns. If your organization doesn’t have a advocacy message document, or even a mission statement, it’s time you create one. The statement should be specific to your work, but broad enough that all of your campaigns are able to fit comfortably under it, That way, you can continue to maintain overall organizational message discipline over the life of a specific advocacy campaign. It should also be brief—no more than a couple lines on a page, two sentences max.