Campaign Strategist

As a campaign strategy firm specializing in political and advocacy advertising, it is challenging to keep strategy as a primary consideration in any campaign. Various concerns, such as creativity and budget, can distract and even overshadow the pursuit of long-term and short-term strategic goals. Campaign tactics should complement good strategy and not impede it. Having clearly defined strategic targets can make a big difference.

One of my favorite books is The Score Takes Care of Itself. If you have not read this book, give it a read; it’s a great resource on strategy an applicable to politics and organizing many ways. Whether you work for an advocacy organization, a political group, or a candidate campaign, you work on a team with many moving parts. It is impossible to manage all those parts alone. By defining clear goals with measurable outcomes, you can set the path for victory and measure all aspects of the campaign on whether they are on the right track to success.

7 questions with "The Campaign Doctor" Craig Varoga

Craig Varoga provides public affairs assistance and campaign services to a select group of public, private, and non-profit organizations.  His firm offers clients strategic guidance in analyzing public opinion and developing strategies to achieve long-term goals. He answered seven questions about his experience with campaigns.