Political Direct Mail in the Digital Age

Political Direct Mail in the Digital Age

Hal Malchow Tells Us How Political Direct Mail in the Digital Age Is Still Relevant

Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.

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