7 Questions with Paul Lage

Paul Lage

7 Questions with Paul Lage, CEO of Gill Studios

Paul Lage is the President and CEO of Gill Studios, which includes Gill-line: the largest producer of political yard signs, decals, and bumper stickers in the country. We asked Paul for some industry tips to help campaigns navigate the process of designing and printing yard signs and other campaign materials.

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Political Yard Signs Done the Right Way

Political signs

Making Smart Use of Political Yard Signs is Not Easy.

One of the first things many campaigns do is design buy and print political yard signs. You will see countless posts on political blogs (including ours) about how campaign signs can mess up your budget and be a detriment to a message-driven campaign. Although I agree with this sentiment and would like to see many campaigns stop using them, I do think a well-run campaign can use them in a limited but effective way.

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Political Yard Signs Don't Vote

Political yard signs

It's True! Political Yard Signs ≠ Votes

Now I like a political yard sign as much as the next political junkie, but very early on I was taught that POLITICAL YARD SIGNS DON’T VOTE. I have heard all of the excuses of why your city is different and unique, and that if you don’t have more campaign yard signs than your opponent then you will lose. Reality check: it has been my experience that this is absolutely not true. Now your city may very well be different and unique in a number of ways, but when it comes to political yard signs, it’s not.

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