Girl in front of pink brick wall with colorful chalk lines drawn -storytelling for campaign communications.

Storytelling: Bring Campaign Communications to Life

by Joe Fuld (He/Him)

Storytelling in campaign communications can have a powerful impact on your advocacy campaign, member outreach or political communications. There are many ways to bolster your message, from numbers and statistics to expert testimony to eye-catching visuals, but one tactic that sometimes gets overlooked is storytelling. 


Pros and Cons of Candidate Communication Mediums

by The Campaign Workshop

Candidate campaigns have a number of options when it comes to their communications mediums. Which communication medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons.