digital advocacy
Digital Advocacy
cost per aquisition

Cost Per Acquisition Campaign Strategies

by Joe Fuld (He/Him)

For a long time we have worked with publishers like, Care2 and Daily Kos on cost per acquisition (CPA) campaigns. Often the ROI is good on those names for both fundraising and advocacy, but for some, a purely petition driven cost per acquisition strategy is not yielding the benefit it once did.