Cost Per Action

Digital Advocacy Opportunities Under a Trump Presidency

Jun 29, 2017 by Joe Fuld (he/him)

Under a Trump Presidency, Take Advantage of Digital Advocacy Opportunities

With Trump as president, nonprofit organizations have an opportunity to use digital advocacy to grow engagement and reach donors and constituencies. This doesn't make it any easier to get legislation passed, but it does present an opportunity for growth that may not have existed in the past for your organization.

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Digital Advocacy: Develop an Advocacy Advertising Strategy

Jan 26, 2017 by Sophie Thurber (she/her)

Digital Advocacy Advertising Strategy: Where Do I Start?

Want to start a digital advocacy campaign but having trouble setting priorities and figuring out where to start?  Creating an advocacy strategy and setting a clear goal for your campaign is  an important first step in the success of your program. As we discuss in our ebook, Guide to Digital Advocacy, here are few helpful tips to get you started. 

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Cost Per Acquisition Campaign Strategies

Jun 08, 2015 by Joe Fuld (he/him)

Get More from Your Nonprofit Cost per Acquisition Campaign

For a long time we have worked with publishers like Change.org, Care2 and Daily Kos on cost per acquisition (CPA) campaigns. Often the ROI is good on those names for both fundraising and advocacy, but for some, a purely petition driven cost per acquisition strategy is not yielding the benefit it once did.

There will always be a need for list building vehicles – and petitions can and should be a part of it – but if folks use it as their only means, they may burn out the tactic and not develop any real alternatives.

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