How Do I Print My Political Direct Mail?

Printer rapidly printing mail

Get Your Political Direct Mail out the Door and into Mailboxes

Getting your political direct mail out the door and into voters’ mailboxes can be a confusing process if it’s new to you (and frankly, even if it’s not so new to you). There are a lot of factors to wrap your brain around, such as the printer and the mail house to work with, the type of permit you can use to mail pieces, and the approval timeline you’ll have to meet to ensure your mail is arriving when it needs to.

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Production Mistakes in Direct Mail

Production Mistakes in Direct Mail

Production Mistakes in Direct Mail

In the political cycle the pace is fast and things are constantly in flux but there is a HARD deadline: Election Day. Attention to detail is important, keep the following production mistakes in mind and make sure everything is checked and rechecked before entering the mail. Once your direct mail piece is in the mail it is what it is, forever.

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Ganging Considerations

Ganging Considerations

Ganging Considerations for Political Direct Mail

Often, people get excited about their campaign and want to not only order palm cards but also do several pieces of mail, maybe mailing some different segments in their targeting universe with a couple different messages. But then they get the budget for their wish list and think, “Man, I forgot about postage and shipping. But can’t I save if I gang them all together?” Yes, you can. Ganging is something to consider when launching your mail plan. 

People often hear about ganging, but do not necessarily understand the full scope of what is required to meet the cost savings desired. Here are a few things to consider:

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Make Democratic Direct Mail More Democratic

Democratic Direct Mail

Democratic Direct Mail Can Engage Voters. 

Democratic direct mail that utilizes reply cards increase voter engagement and help connect you to members and supporters in a powerful way.

We’ve all received Democratic direct mail that includes little postcards asking you to fill out information and send if back. Why do folks use them? The short answer is that they cost very little and can begin a real conversation with voters and members on important issues.

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Ultimate Guide to Political Direct Mail Printing—Part 3

political direct mail printing

Everything You Were Afraid to Ask About Political Direct Mail Printing—Part 3

Political direct mail printing part 3: In previous installments of this series on political direct mail printing we covered finding a political direct mail printer, managing schedules and specifying paper. Today, we’re going to get technical and talk about presses. We couldn’t have political direct mail printing without presses to get the job done, so let’s examine the differences and uses for digital and offset printing.

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