Put Campaign Strategy First. Lessons from a Political Strategy Firm.
As a campaign strategy firm that specializes in political and advocacy advertising, it is a consistent challenge to keep strategy as a primary consideration in a campaign. A variety of political concerns, such as creative and budget, can distract and even overshadow the pursuit of long-term and short-term strategic goals. Campaign tactics should compliment good strategy not impede it. Having clear defined goals can make a big difference.
Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.