Developing A Communications Strategy

Creating a Political Campaign Digital Budget

Jul 01, 2019 by Claire Regan

 Campaign Digital Budget That Makes an Impact

When you’re setting up a communications program for your political campaign, one of the hardest questions you’ll face is how much your campaign digital budget should be. When you’re thinking through your budget, there are three main factors that will influence how much money you put into digital.

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7 Questions with Gabriella Mirabelli

Mar 01, 2018

7 Questions for Gabriella Mirabelli

Gabriella Mirabelli is the CEO and Co-Owner of Anatomy Media, an Emmy Award winning creative marketing agency which offers premium creative services and research consulting services for world-class television and media brands. Gabriella Mirabelli also hosts the Up Next Podcast which features new ideas in the media industry with innovative leaders in entertainment and business.

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Pros and Cons of Candidate Communication Mediums

Jun 18, 2015 by The Campaign Workshop

What candidate communication is right for you?

Candidate campaigns have a number of options when it comes to their communications mediums. Which communication medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons.

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Online Communications Strategy Is Different in an Off-Year

Dec 30, 2013

The recent off-year elections may not have gotten a ton of national press, but for people living in states where major offices were decided, they were extremely important. In some ways, a campaign is a campaign, and your online communications program should be reflective of that.  In others though, off-year elections are pretty different, and planning your digital strategy with those differences in mind can yield some great things.

The biggest issue? Less people are paying attention. This means you have to work even harder than before to get people to notice you.

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