Email Campaign Management Quick Tips

Winning Advocacy Strategies for 2015 and Beyond

by Joe Fuld (He/Him)

Advocacy strategies have changed a lot over the last 20 years. When I was a chief of staff in the New York State Legislature, I don't remember there ever being a real advocacy campaign around public support of an issue that focused on legislators. The main way groups moved legislation was to hire a lobbyist and that was really it.