Digital Strategist

7 Questions with Social Media Strategy Expert Dr. Alan Rosenblatt

Nov 13, 2019 by Alicia Barry

Social Media Strategy is Imperative in the Age of Digital Politics

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A Digital Strategist Needs to Know 5 Things

May 14, 2018

Your Digital Strategist Needs 5 Key Pieces of Information

Any time you work with a digital strategist to craft a digital ad campaign, they’ll want to know 5 things to build the right plan for you. Your digital strategist will want to know your goal, budget, targets, timing, and the geographic area you want the ads to run in. It can be helpful for you to think about these things ahead of time so you and your digital strategist can get on the same page and build a campaign quickly and efficiently.

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Winning Advocacy Strategies for 2015 and Beyond

Jan 05, 2015 by Joe Fuld (he/him)

The Evolution of Advocacy Strategies

Advocacy strategies have changed a lot over the last 20 years. When I was a chief of staff in the New York State Legislature, I don't remember there ever being a real advocacy campaign around public support of an issue that focused on legislators. The main way groups moved legislation was to hire a lobbyist and that was really it. There were occasional print ads and lobby days, but day-to-day mass contact from constituents that were driven by member groups were few and far between. Today, we spend a lot of time running advocacy campaigns on the state level.  Issue advocacy tactics that were once only used on large, federal issues are now seen on smaller federal issues as well as state and municipal issues.

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