Political Advertising Mediums

Political Advertising Mediums

The Pros and Cons of Political Advertising Mediums

Political campaigns have a number of options when it comes to political advertising. Which political advertising medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons.

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Does Digital Advertising Work for Political Campaigns?

We all know about television, radio and direct mail, but digital advertising for political campaigns? The answer is yes.

Harnessing the Power of Digital Advertising

Yes. Digital advertising works. Though I'll forgive you for not taking a one-word answer. You'd be right to be a little skeptical. The truth is that no one single communication medium is the best way for your campaign to talk with voters- never believe a consultant who tells you otherwise.

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