Direct Mail Tracking

For over a decade, critics have predicted the decline of political direct mail, likening it to flip phones—functional, perhaps, but outdated. Despite these predictions, direct mail has not only endured, but it continues to thrive and serve as a powerful tool in the digital age. While it may not always generate the same buzz as digital ads or social media content, direct mail consistently delivers real results when it comes to reaching voters. Direct mail may not be the right tool for every political or advocacy campaign, but it remains one of the most effective ways to reach, persuade, and mobilize voters. 

The world of political direct mail involves a lot of terms you don’t hear in everyday conversation (unless you’re one of the few amazing people who love direct mail so much that USPS regulatory updates figure prominently at your weekly coffee klatch, in which case, you’re a star).