• Political Direct Mail Best Practices

    Feb 17, 2020 by Elena Veatch

    political direct mail practices

    Political Direct Mail Is Here to Stay 

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  • Political Direct Mail Glossary

    Jan 30, 2020 by Sophie Thurber (she/her)

    Books standing up, pages fanned

    A Political Direct Mail Cheat Sheet Of Your Very Own

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  • What is Red Tag Political Mail?

    Jul 03, 2013 by The Campaign Workshop

    Red Tag Political Mail

    Red Tag Political Mail, Does Your Mail Qualify?

    Red tag political mail is a mystery to some. You may wonder how the United States Postal Service (USPS) treats the massive amount of campaign mail that moves through the postal system each election. The "secret" is red tag political mail. We write about this in our direct mail ebook.  The USPS  has a very effective system for identifying political mail and moving it quickly through the mail stream and into mailboxes before Election Day. Qualified election mail is given special treatment by the USPS that expedites its movement through the postal system. When campaign mail is sorted and processed by the mail house and packaged for delivery to the postal facility, each tray, sack, and pallet of  election mail is affixed with a special red tag. This red tag alerts all postal facilities in the chain that the mail is political and afforded expedited processing through the mail stream (meaning it should be treated as First Class mail).

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