• Emotion Makes a Difference in Advocacy Advertising

    Sep 21, 2017 by Elena Veatch

    advocacy advertising

    Why Emotion Beats Reason in Advocacy Advertising

    Here at The Campaign Workshop, we always stress the value of storytelling with strong visuals in political and advocacy advertising. In other words, using photos or footage of authentic people looking straight into a camera and speaking candidly about things they’ve experienced, makes communications materials more compelling. There’s far more potential to persuade folks through testimonials than there is through wonky policy white papers – the question is, why?

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