Emotion | The Campaign Workshop

Emotion Makes a Difference in Advocacy Advertising

Sep 21, 2017 by Elena Veatch

Why Emotion Beats Reason in Advocacy Advertising

Here at The Campaign Workshop, we always stress the value of storytelling with strong visuals in political and advocacy advertising. In other words, using photos or footage of authentic people looking straight into a camera and speaking candidly about things they’ve experienced, makes communications materials more compelling. There’s far more potential to persuade folks through testimonials than there is through wonky policy white papers – the question is, why?

read more

Let's Talk

Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.

Receive EMAIL UPDATES from The Campaign Workshop blog!