Hal Machow:  reinvent political ads

Hal Malchow on ReInventing Political Advertising - 7 questions.

by Elizabeth Rowe (She/Her)

Hal Malchow is a seasoned political consultant and writer with a successful career in politics. As the chairman of MHSC partners, Hal spearheaded the use of control group experiments and advanced data analytics to improve political targeting and campaign strategy. He’s worked with the US Olympic Committee, Planned Parenthood, and five Democratic presidential nominees. Through his work modeling voter lists, he set many different fundraising records for the Democratic National Committee. He has been recognized for his revolutionary work with the Sisk Award in 2005 and his induction into the American Association of Political Consultants Hall of Fame in 2016. His work is also chronicled in Sasha Issenberg’s book The Victory Lab: The Secret Science of Winning Campaigns, and has written political strategy, political fiction, political thriller, and young adult fantasy novels. We asked Hal 7 questions about his career and experiences and his book Reinventing Political Advertising. 

Listen to the How to Win a Campaign  Podcast interview with Hal Machow here

Voting Machine Hal Malchow

Hal Malchow - 7 questions on 42 Million to One

by Joe Fuld (He/Him)

Hal Malchow is the former Chairman of MSHC partners, which was a political consulting firm that pioneered the use of statistical modeling and control group experiments in politics. His work in changing campaign politics is chronicled in Sasha Issenberg’s 2011 book, The Victory Lab, The Secret Science of Winning Campaigns.

7 Questions With Hal Malchow

Hal Malchow - No Popes in Heaven

by Elena Veatch

Hal Malchow has over thirty-five years of experience in politics, having worked for four Democratic presidential nominees and a long list of Senate, congressional, and gubernatorial candidates. Hal Malchow’s pivotal role in introducing data science to American political campaigns and measuring the impact of voter communication tactics changed the way campaigns are run. In his latest novel, No Popes in Heaven, Hal Malchow draws upon his experience to highlight the absurdities of our political system and the negative consequences of well-meaning reforms for our democracy. We sat down with him to hear all about his new book.

Political Direct Mail in the Digital Age

Political Direct Mail in the Digital Age

by Joe Fuld (He/Him)

Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.