• 7 Questions With Hal Malchow

    Jul 23, 2018 by Elena Veatch

    7 Questions With Hal Malchow

    Hal Malchow Shares Insights From His Latest Novel

    Hal Malchow has over thirty-five years of experience in politics, having worked for four Democratic presidential nominees and a long list of Senate, congressional, and gubernatorial candidates. Hal Malchow’s pivotal role in introducing data science to American political campaigns and measuring the impact of voter communication tactics changed the way campaigns are run. In his latest novel, No Popes in Heaven, Hal Malchow draws upon his experience to highlight the absurdities of our political system and the negative consequences of well-meaning reforms for our democracy. We sat down with him to hear all about his new book.

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  • Social Pressure: Not Just for Big GOTV Campaigns Anymore

    Nov 06, 2016 by The Campaign Workshop

    Social Pressure Not Just for Big GOTV Campaigns

    Size Doesn't Matter with Social Pressure for GOTV!

    Friend and mentor to The Campaign Workshop, Hal Malchow, wrote for Campaigns and Elections about applying social pressure GOTV tactics in smaller campaigns.  Malchow reviews the history and science behind using social pressure as a tactic in GOTV, as well as current best practices. Here’s a quick summary:

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  • Political Direct Mail in the Digital Age

    Oct 06, 2014 by Joe Fuld

    Political Direct Mail in the Digital Age

    Hal Malchow Tells Us How Political Direct Mail in the Digital Age Is Still Relevant

    Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.

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