Voting Machine Hal Malchow

Hal Malchow - 7 questions on 42 Million to One

by Joe Fuld (He/Him)

Hal Malchow is the former Chairman of MSHC partners, which was a political consulting firm that pioneered the use of statistical modeling and control group experiments in politics. His work in changing campaign politics is chronicled in Sasha Issenberg’s 2011 book, The Victory Lab, The Secret Science of Winning Campaigns.

7 Questions With Hal Malchow

Hal Malchow - No Popes in Heaven

by Elena Veatch

Hal Malchow has over thirty-five years of experience in politics, having worked for four Democratic presidential nominees and a long list of Senate, congressional, and gubernatorial candidates. Hal Malchow’s pivotal role in introducing data science to American political campaigns and measuring the impact of voter communication tactics changed the way campaigns are run. In his latest novel, No Popes in Heaven, Hal Malchow draws upon his experience to highlight the absurdities of our political system and the negative consequences of well-meaning reforms for our democracy. We sat down with him to hear all about his new book.

Political Direct Mail in the Digital Age

Political Direct Mail in the Digital Age

by Joe Fuld (He/Him)

Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.