• How to Craft a Fitting Campaign Slogan

    Jan 23, 2023 by Kata Grosman Fernandez (she/her)

    campaign slogans

    Why You Should Care about Your Campaign Slogan- And How to Make a Good One

    What are campaign slogans, and do you really need one? Below you will find everything you need to know about slogans and how to write one that will motivate people to vote for you. Since a campaign slogan is all about whittling down your campaign message to a tiny slice, if you haven’t done so already, check out our blog on using the seven c’s method to develop your message

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  • Campaign Message Development: Use the Seven Cs

    Nov 23, 2020 by Joe Fuld (he/him)

    Message development

    Campaign Message: Make a Winning Contrast - Use the Seven Cs 

    When I was a student at American University in the mid to late ’80s I had some remarkable teachers. Joel Bradshaw and Peter Fenn taught me about campaign message with a method I have never forgotten.

    They called it the Seven Cs. I am still a big fan of this method to remember the components of a good campaign message. If you can incorporate all seven Cs in your message you will be smooth sailing.

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  • Tully Message Box: Use It For Your Political Campaign

    May 07, 2020 by Joe Fuld (he/him)

    Tully message box people with colorful message bubbles

    Tully Message Box: The Foundation of a Winning Political Campaign

    The Tully message box, also just called a message box, is a simple tool that campaigns have been using for years. A message box can be used to create a specific theme, message, and strategy. Named for Democratic strategist Paul Tully, the Tully message box helps to visually break down four important components that will help any campaign craft their communications. 

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  • Innovative Direct Mail and Marketing Campaigns

    Mar 23, 2015 by The Campaign Workshop

    RF Thinkstock EmailIcons 186671368

    Time to Get Inspired By Innovative Direct Mail

    Here at The Campaign Workshop, we’re always on the lookout for innovative direct mail and marketing campaigns to inspire our creativity. We often look to the commercial world for ideas that could translate to the political or advocacy direct mail world. Here are three campaigns we love:

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