Micro Targeting

With the advent of modern voter file platforms by folks like Catalist, NGP VAN, Targetsmart, NationBuilder, and L2, campaigns now have direct access to the same voter data and models to make strategic targeting decisions. Campaign staff can see the same scores, turnout models, and targeting tools that are used by the professionals.

But all of these scores and numbers can feel intimidating if you’re new to voter data. If this is your first time digging in, here are some practical tips for effective Democratic direct mail targeting.

Advanced micro-targeting can be the tactical advantage you need to win your campaign. Before delving into micro-targeting, voter modeling, and other advanced-targeting, let’s begin by defining targeting to ensure we’re all on the same page. This process is crucial for all campaigns-candidates, ballot initiatives, independent expenditure, and more.