Cost Per Acquisition Campaign Strategies
Jun 08, 2015
Get More from Your Nonprofit Cost per Acquisition Campaign
For a long time we have worked with publishers like Change.org, Care2 and Daily Kos on cost per acquisition (CPA) campaigns. Often the ROI is good on those names for both fundraising and advocacy, but for some, a purely petition driven cost per acquisition strategy is not yielding the benefit it once did.
There will always be a need for list building vehicles – and petitions can and should be a part of it – but if folks use it as their only means, they may burn out the tactic and not develop any real alternatives.