• Content Marketing is a Team Sport

    Feb 28, 2019 by Hope Rohrbach

    Diverse group of individuals working together to improve their content marketing efforts

    How Small Teams Can Leverage Content Marketing to Reach Their Business Goals

    Five years ago, we started The Campaign Workshop blog to share our knowledge with an online community of advocates, nonprofits, labor unions, staffers, campaign operatives, political candidates, and progressive groups and organizations. Today, we have over 650 blog subscribers and 20,000 monthly unique page views to our website, which has far exceeded our expectations.

    read more

  • Content Marketing for Nonprofits

    Sep 18, 2014 by Joe Fuld

    Content Marketing for Nonprofits

    Why Your Nonprofit's Approach to Content Marketing Is Wrong

    The way we write must change. It’s kind of sad actually, but due to the ways search engines operate, we need to consider how folks search for content into the way we craft our words.  While repeating a phrase like “content marketing,” seems crazy, SEO has made keyword repetition throughout your content a necessity.

    read more