• Nonprofit Ads: Should I Run a CPA Campaign?

    May 25, 2020

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    Nonprofit Ads, Budget Wisely - CPA for List Acquisition

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  • Four Tips for Nonprofit Facebook Ads

    Dec 14, 2015

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    Four Tips for Nonprofit Facebook Ads

    Choose the Right Image for Your Ad

    Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests. If you sell shoes, pick your snazziest pair, put them on a clean background that shows them off. If you’re running for office, you could use an image of a local landmark or a picture of a well-known person who is endorsing you. Whatever image you choose, make sure it is arresting, and communicates something important about you, your cause, or your business.  

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  • Digital Advocacy: Leveraging Your Facebook Audience

    Aug 04, 2014 by The Campaign Workshop

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    Digital Advocacy: Grow Your Email List With Facebook Followers

    In the world of Digital Advocacy, what’s all the rage right now? Leveraging your Facebook audience to grow your email list. A well-targeted Facebook campaign can obtain "Likes" at a fraction of the cost of running traditional digital ads.

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