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Nonprofit Ads: Should I Run a CPA Campaign?

Nonprofit ads are bought with a limited budget. To make the most of their budget for non profit ads, a lot of advocacy organizations will look for ways to increase their membership or put public pressure on legislators. The best way to accomplish both of these goals may be through a CPA campaign.

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Digital Advocacy: Leveraging Your Facebook Audience

by The Campaign Workshop

In the world of Digital Advocacy, what’s all the rage right now? Leveraging your Facebook audience to grow your email list. A well-targeted Facebook campaign can obtain "Likes" at a fraction of the cost of running traditional digital ads.