Feb 08, 2016
Content Marketing in the World of Politics
In my 20 years working in politics, I have seen a lot of things change. Technology in particular has done a lot to change the way that we communicate with voters. Yet somehow, we in politics have access to more information about our audience than ever before, but our audience engagement is at an all time low.
That’s because politics relies on the same tools we always have: TV, radio, door-to-door, mail and now digital ads. Campaigns are missing an important piece of the puzzle: content marketing.