• Online Advertising Doesn't Mean Instant

    Jan 14, 2023 by Joe Fuld (he/him)

    Online Advertising

    Online Advertising-  A Digital Plan to Move Fast 

    For Online Advertising Fast and instant are different -
    While it’s true that the world of online advertising is fast-paced- banking on instantaneous programs is a good way to fall short of your goals. This is because online advertising is not a synonym for instant. Planning for a digital program will give you time to really define your goals and make sure your campaign has the right components, creative, and timeline to achieve them.

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  • Political Advertising Agency vs. Traditional Advertising Agency

    May 05, 2016 by Joe Fuld (he/him)

    political ads vs traditional advertising

    What Is the Difference between a Political Advertising Agency and a Traditional Advertising Agency?

    As a political advertising agency, we work with campaigns and groups all over the country and it never fails that in many conversations, the candidate’s spouse uncle, cousin, works or has worked in advertising.  We sometimes compete with traditional advertising firms and I have had folks ask me the question what is the difference between a political advertising agency vs a traditional ad agency? The answer is a there are lots of differences. 

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  • Political Advertising Mediums

    Jun 18, 2015 by Ben Holse (he/him)

    Political Advertising Mediums

    The Pros and Cons of Political Advertising Mediums

    Political campaigns have a number of options when it comes to political advertising. Which political advertising medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons.

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