Online Advertising

Online Advertising Doesn't Mean Instant

by Joe Fuld (He/Him)

While it’s true that the world of online advertising is fast-paced- banking on instantaneous programs is a good way to fall short of your goals. Planning for a digital program will give you time to really define your goals and make sure your campaign has the right components, creative, and timeline to achieve them.

political ads vs traditional advertising

Political Advertising Agency vs. Traditional Advertising Agency

by Joe Fuld (He/Him)

As a political advertising agency, we work with campaigns and groups all over the country and it never fails that in many conversations, the candidate’s spouse uncle, cousin, works or has worked in advertising.  We sometimes compete with traditional advertising firms and I have had folks ask me the question what is the difference between a political advertising agency vs a traditional ad agency? The answer is a there are lots of differences.

dog with newspaper

Political Advertising Mediums

by Ben Holse (He/Him)

Political campaigns have a number of options when it comes to political advertising. Which political advertising medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons.