birds eye view of a table with people using their technology

Political Advertising Mediums - Pros and Cons

Choosing the right political advertising for your political campaign can make the difference between winning and losing. Which political advertising medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget.

Woman smiling at phone - Political Campaign Ads

Political Campaign Ads: How to Get the Most Out of Digital Advertising

by The Campaign Workshop

Political campaign ads are part of every election cycle and we’re rounding up some tips on how to get the most for your campaign. In this post, we’re focusing on digital ads. Digital ads tend to be more cost-effective than TV, so you can reach a wider audience with a smaller budget. Where you run your ads and on what platforms is determined by your budget, target audience and the size of your race.

Political Advertising television with arms and legs puts arm around question mark

Political Advertising: 7 Questions with Deno Seder

by The Campaign Workshop

Deno Seder is an expert in political advertising and crafting advocacy and political videos. He has worked with candidates across all levels of government, for various advocacy groups, and on ballot measure campaigns. From creating video ads urging voters not to cast a ballot for Donald Trump to aiding in the effort to ban Greyhound dog racing in Florida, Deno has a wide array of experiences in the political space.