May 07, 2020
Tully Message Box: The Foundation of a Winning Political Campaign
The Tully message box, also just called a message box, is a simple tool that campaigns have been using for years. A message box can be used to create a specific theme, message, and strategy. Named for Democratic strategist Paul Tully, the Tully message box helps to visually break down four important components that will help any campaign craft their communications.