Ultimate Guide to Political Direct Mail Printing—Part 3

political direct mail printing

Everything You Were Afraid to Ask About Political Direct Mail Printing—Part 3

Political direct mail printing part 3: In previous installments of this series on political direct mail printing we covered finding a political direct mail printer, managing schedules and specifying paper. Today, we’re going to get technical and talk about presses. We couldn’t have political direct mail printing without presses to get the job done, so let’s examine the differences and uses for digital and offset printing.

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Ultimate guide to political direct mail printing—Part 1 Union Printers

Ultimate Guide to Political Direct Mail Printing

Everything You Were Afraid to Ask About Political Direct Mail Printing and Union Printers

Political direct mail printing has a lot of moving parts. Tired of blurry photos, mail pieces that look like they went through a washing machine and words that are so small you need a magnifying glass to see them? Well, this series on political direct mail printing and union printers is for you. In our next four posts we’ll cover:

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Republican vs. Democratic Direct Mail

Republican vs. Democratic Direct Mail

Republican and Democratic Direct Mail Differ Less than You'd Think

As a Democratic direct mail firm, we are asked all the time whether there is a difference between Democratic and Republican direct mail. The short answer is, not really.

Surprisingly, both sides use similar strategies to reach voters. While we don't agree on the content of the mail or on the union printing, from a creative and targeting stand point there is a greater difference between good direct mail and bad direct mail than Democratic and Republican direct mail.

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Stretching Minimal Resources for Political Campaigns

Stretching political campaign resources

Making Your Political Campaign Budget Work

It is likely that at some point in the political campaign you will encounter the need  to stretch minimal resources. Below are a few tips pertaining to the most vital organizing resources to help extend them as far as they can go:

Printer Toner/Paper:

  • When your political campaign offers printer toner and paper, always ask for more than you need and keep a small, secret stash for a rainy day. It’s inevitable that the night before your biggest canvass, you’ll run out of printer toner.
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FSC & SFI Certification for Printers

Environmentally Sound Printers

Printers Going Green

How are printing companies turning into green companies? Many printing companies today have embraced new technologies and new initiatives to advance the printing industry into the 21st century while being respectful to the environment. One way printers are working to become “green” is by obtaining FSC and SCI certifications that monitor and ensure the chain of custody of printing papers from forest to consumer, and all the steps in between. (There are two organizations that are primarily responsible for providing certification for this compliance with standards: Forest Stewardship Council (FSC) and Sustainable Forest Initiative (SFI). FSC is a global entity, while SFI is a North American-based program.) The goal is for each step in the chain to comply with responsible environmental, social, and forest management practices.

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Political Direct Mail Printing Paper

Political Direct Mail Printing Paper

Choosing Political Direct Mail Printing Paper

When it comes to political direct mail printing paper, there are as many choices as there are types of coffee drinks at your local Starbucks. Each paper type has specific characteristics that influence not only printability, color and texture, but also price.

Most political direct mail  printing paper starts out as a wood fiber-based, uncoated paper. To create coated stock, the paper is then coated with a white clay or filler material then calibrated to obtain a hard, smooth printing surface. Coated papers are less porous, allowing ink to sit better on top of the sheet, whereas uncoated paper is more porous and ink is more likely to be absorbed into the paper. The porous nature of the paper will have a huge influence on the final look and feel of the printed piece. Coated paper is most likely to be used for materials with heavy ink coverage and when using full color photography in the design.

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