• Political Pollsters: Making the Most of Your Polling

    Feb 22, 2021 by Elena Veatch

    A person's outline and question marks drawn on blackboard with chalk

    Pollsters- How To Work With Them & Be a Smart Consumer of Polling 

    Pollsters shouldn’t be the only members of your team who understand how to build an effective survey for your advocacy or political campaign. Becoming a smart consumer of campaign polling data is a must.  this post will help you ask pollsters thoughtful questions. Good polling will help you utilize your budget efficiently, think strategically about your goals, and assess risks and opportunities in your electoral landscape.

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  • Membership Surveys: 7 Questions with Ruth Bernstein

    Jul 02, 2020 by Ben Holse

    Membership surveys three people sitting holding paper thought bubbles above

    Membership Surveys: 7 Questions with Pollster Ruth Bernstein 

    Ruth Bernstein is president and CEO at EMC Research, a national polling and opinion research firm. Ruth leads polling on a wide variety of political, policy, and marketing projects. She is especially proud of her work helping to elect women and people of color to office and securing voter approval for education, transportation, minimum wage increases, and environmental protection. We asked Ruth 7 questions on membership surveys and how they can benefit your organization.

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  • Inside the Campaign Studio with Political Consultant Donna Victoria

    Feb 13, 2017 by Joe Fuld

    Donna Victoria Pollster

    Meet this week's political consultant: Donna Victoria

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  • Advocacy Research—Know Your Options

    Jun 11, 2015 by Joe Fuld

    advocacy research

    Explore the Depths of Advocacy Research Options

    Advocacy campaigns come in all shapes and sizes. So does the advocacy research you need to build a good campaign strategy. You can and should know your options for advocacy research. In this post we explore the panoply of advocacy research options out there including: polling, focus groups, and experimental testing.

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