Using Google Tools For Advocacy and Political Research

google tools

Using Google Tools For Advocacy and Political Research

As the dominant search company in the world, Google has the potential to change traditional, political, and advocacy research. As phone surveys become more and more challenging, using digital polling and testing will become more commonplace. But are Google tools going to replace polling and focus groups in the short term? Not likely. The need for smaller polls and statewide samples, and the understanding and knowledge that comes with a good political pollster, still make traditional polling and focus groups attractive in political and advocacy campaign research. But Google’s digital tool set is impressive and it does allow you some interesting options.

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Using Google Tools For Advocacy and Political Research

political research

Using Google Tools for Advocacy and Political Research

As the dominant search company in the world, Google has the potential to change traditional, advocacy and political research.  As phone surveys become more and more challenging, using digital polling and testing will become more commonplace. But are Google tools going to replace polling and focus groups in the short term? Not likely. The need for smaller polls and statewide samples, and the understanding and knowledge that comes with a good political pollster, still make traditional polling and focus groups attractive in advocacy and political research- but Google’s digital toolset is impressive and it does allow you some interesting options.

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Advocacy Research—Know Your Options

advocacy research

Explore the Depths of Advocacy Research Options

Advocacy campaigns come in all shapes and sizes. So does the advocacy research you need to build a good campaign strategy. You can and should know your options for advocacy research. In this post we explore the panoply of advocacy research options out there including: polling, focus groups, and experimental testing.

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Political Research: Not Just for Nerds

Political Research

Political Research Still Welcomes Nerds Too!

So you studied political science in college and read fascinating theories about politics, social movements, theories of change and a whole host of other things.  Now, freshly graduated, what are you going to do with your degree? You could go work on a campaign at an entry-level position, knocking on doors, answering calls, processing donations or other data. These are all valuable and worthy endeavors (I’ve done all of them at one point or another), but if you really enjoyed the “science” part of your political science major, this can be a really exciting time for you: Welcome to the world of political research!

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