Opposition research - green chat bubble with a thumbs down and red chat bubble with a thumbs up

Opposition Research, or How Knowledge is Power

by The Campaign Workshop

You may think opposition research is really only something Independent Expenditures need, but that isn’t the case. Opposition research can serve a purpose on every type of campaign. Although Google searches can provide some insight to an opponent’s background and any news coverage, there are entire political consulting firms that specialize in opposition work.

political-polling Animation of three people with data on screens

Political Polling in a Pandemic with Alan Secrest 7 Questions

by The Campaign Workshop

Alan Secrest has been polling for 35 years and reached out with some insights into political polling during a crisis:

the numbers 2020 rests on top of a question mark
google tools

Using Google Tools For Advocacy and Political Research

by Joe Fuld (He/Him)

As the dominant search company in the world, Google has the potential to change traditional, political, and advocacy research. As phone surveys become more and more challenging, using digital polling and testing will become more commonplace. But are Google tools going to replace polling and focus groups in the short term? Not likely.

book shelf

Political Research: Not Just for Nerds

by The Campaign Workshop

So you studied political science in college and read fascinating theories about politics, social movements, theories of change and a whole host of other things.  Now, freshly graduated, what are you going to do with your degree? You could go work on a campaign at an entry-level position, knocking on doors, answering calls, processing donations or other data.