• Opposition Research, or How Knowledge is Power

    May 09, 2022 by Kata Grosman Fernandez (she/her)

    Opposition research - green chat bubble with a thumbs down and red chat bubble with a thumbs up

    Why Opposition Research Should Be on Your Campaign "To-Do" List 

    Can I do my own opposition research?

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  • Political Polling in a Pandemic with Alan Secrest 7 Questions

    Apr 15, 2020

    political-polling Animation of three people with data on screens

    Political Polling In a Pandemic- 7 Questions with Alan Secrest  

    Alan Secrest has been polling for 35 years and reached out with some insights into political polling during a crisis:  

    1. Why is live-call political polling beneficial at this moment in time?

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  • Candidate Identity: 7 Questions with Gabriele Magni

    Jul 03, 2019 by The Campaign Workshop

    the numbers 2020 rests on top of a question mark

    Candidate Identity Research: Gabriele Magni - 7 Questions

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  • Using Google Tools For Advocacy and Political Research

    May 30, 2016 by Joe Fuld (he/him)

    google tools

    Using Google Tools For Advocacy and Political Research

    As the dominant search company in the world, Google has the potential to change traditional, political, and advocacy research. As phone surveys become more and more challenging, using digital polling and testing will become more commonplace. But are Google tools going to replace polling and focus groups in the short term? Not likely. The need for smaller polls and statewide samples, and the understanding and knowledge that comes with a good political pollster, still make traditional polling and focus groups attractive in political and advocacy campaign research. But Google’s digital tool set is impressive and it does allow you some interesting options.

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  • Political Research: Not Just for Nerds

    Jul 28, 2014 by The Campaign Workshop

    Political Research

    Political Research Still Welcomes Nerds Too!

    So you studied political science in college and read fascinating theories about politics, social movements, theories of change and a whole host of other things.  Now, freshly graduated, what are you going to do with your degree? You could go work on a campaign at an entry-level position, knocking on doors, answering calls, processing donations or other data. These are all valuable and worthy endeavors (I’ve done all of them at one point or another), but if you really enjoyed the “science” part of your political science major, this can be a really exciting time for you: Welcome to the world of political research!

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