Press Strategy

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Nov 21, 2019

How Campaigns Can Capitalize on Earned Media

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May 20, 2019

Earned Media to Improve the Credibility of Your Independent Expenditure

When it comes to your independent expenditure strategy, earned media doesn’t need to be your enemy, it can be your friend. Earned media can actually help you raise awareness for your independent expenditure campaign and improve engagement with your campaign amongst the general public. Whether you attract positive or negative attention, well, that’s on you!