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Press Strategy

Press Strategy

  • How Campaigns Can Capitalize on Earned Media

    Nov 21, 2019 by Ben Holse (he/him)

    White woman with short hair and glasses sitting in a coffee shop looking at a newspaper with a cup of coffee in her hand.

    Make the Most of the Earned Media You Have

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  • Earned Media to Improve the Credibility of Your Independent Expenditure

    May 20, 2019

    newspaper folded up with a tablet on top of it. Backdrop is light blue.

    Earned Media Can Help You Gain the Trust of the General Public

    When it comes to your independent expenditure strategy, earned media doesn’t need to be your enemy, it can be your friend. Earned media can actually help you raise awareness for your independent expenditure campaign and improve engagement with your campaign amongst the general public. Whether you attract positive or negative attention, well, that’s on you!

     

    Independent expenditures have a bad rap

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