Press Strategy | The Campaign Workshop

How Campaigns Can Capitalize on Earned Media

Nov 21, 2019 by Ben Holse

Make the Most of the Earned Media You Have

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How to Use Earned Media to Improve the Credibility of Your IE

May 20, 2019 by Hope Rohrbach

Earned Media Can Help You Gain the Trust of the General Public

When it comes to your independent expenditure strategy, earned media doesn’t need to be your enemy, it can be your friend. Earned media can actually help you raise awareness for your independent expenditure campaign and improve engagement with your campaign amongst the general public. Whether you attract positive or negative attention, well, that’s on you!

Independent expenditures have a bad rap

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