Ganging Considerations for Political Direct Mail
Often, people get excited about their campaign and want to not only order palm cards but also do several pieces of mail, maybe mailing some different segments in their targeting universe with a couple different messages. But then they get the budget for their wish list and think, “Man, I forgot about postage and shipping. But can’t I save if I gang them all together?” Yes, you can. Ganging is something to consider when launching your mail plan.
People often hear about ganging, but do not necessarily understand the full scope of what is required to meet the cost savings desired. Here are a few things to consider: