Ganging Considerations

Ganging Considerations

Ganging Considerations for Political Direct Mail

Often, people get excited about their campaign and want to not only order palm cards but also do several pieces of mail, maybe mailing some different segments in their targeting universe with a couple different messages. But then they get the budget for their wish list and think, “Man, I forgot about postage and shipping. But can’t I save if I gang them all together?” Yes, you can. Ganging is something to consider when launching your mail plan. 

People often hear about ganging, but do not necessarily understand the full scope of what is required to meet the cost savings desired. Here are a few things to consider:

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Political Campaign Photography Matters

Political Campaign Photography

Dont Skimp on Political Campaign Photography

Political campaign photography matters. The quality of the photos provided for mail, walk cards, etc., are crucially important. Nowadays, everyone is used to seeing glossy, vibrant photos on screen, and assume they can grab a digital photo off the Internet and include it on their campaign lit. They are often surprised that the photo is not as clear, crisp or vibrant as the on-screen versions.

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Blue Mail, Red Tag

Red Tag political mail

Be Sure to Get Your Red Tag on All of Your Political Mail

Although media consensus paints causes and candidates, blue for liberal and red for conservative, the USPS is color blind and regards all mail politically directed, motivated or otherwise, the same.  However, when the USPS sees RED (tags) on mail, it acts quickly on ALL political mail!

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Union Printers Make Great Political Direct Mail Campaigns

Using union printers for political direct mail

Why We Use Union Printers and Union Printing

Union printers can print anything you need: direct mail, posters, banners, signs, stickers buttons; we love them. We at The Campaign Workshop pride ourselves on a lot of things: innovative strategy, eye-catching creative, smart messaging—but the one thing we feel best about is our commitment to using only union printing. It’s a core value that we take very seriously as a firm. Even if our client is non-political, or running for office in a non-union friendly place, we still use a union printer and just ask for their union bug to be removed (the small identifying emblem found on union-printed materials).  In short, when it comes to print shops, we're sticking with union printers.

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What is Red Tag Political Mail?

Red Tag Political Mail

Red Tag Political Mail, Does Your Mail Qualify?

Red tag political mail is a mystery to some. You may wonder how the United States Postal Service (USPS) treats the massive amount of campaign mail that moves through the postal system each election. The "secret" is red tag political mail. We write about this in our direct mail ebook.  The USPS  has a very effective system for identifying political mail and moving it quickly through the mail stream and into mailboxes before Election Day. Qualified election mail is given special treatment by the USPS that expedites its movement through the postal system. When campaign mail is sorted and processed by the mail house and packaged for delivery to the postal facility, each tray, sack, and pallet of  election mail is affixed with a special red tag. This red tag alerts all postal facilities in the chain that the mail is political and afforded expedited processing through the mail stream (meaning it should be treated as First Class mail).

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