Choosing Political Direct Mail Printing Paper
When it comes to political direct mail printing paper, there are as many choices as there are types of coffee drinks at your local Starbucks. Each paper type has specific characteristics that influence not only printability, color and texture, but also price.
Most political direct mail printing paper starts out as a wood fiber-based, uncoated paper. To create coated stock, the paper is then coated with a white clay or filler material then calibrated to obtain a hard, smooth printing surface. Coated papers are less porous, allowing ink to sit better on top of the sheet, whereas uncoated paper is more porous and ink is more likely to be absorbed into the paper. The porous nature of the paper will have a huge influence on the final look and feel of the printed piece. Coated paper is most likely to be used for materials with heavy ink coverage and when using full color photography in the design.