• Creating a Political Campaign Digital Budget

    Jul 01, 2019 by Claire Regan

    Multiple piggy banks align to form chart

     Campaign Digital Budget That Makes an Impact

    When you’re setting up a communications program for your political campaign, one of the hardest questions you’ll face is how much your campaign digital budget should be. When you’re thinking through your budget, there are three main factors that will influence how much money you put into digital.

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  • Campaign Strategy Tips from a Political Strategy Firm

    Feb 09, 2017 by Joe Fuld (he/him)

    political strategy firm

    Put Campaign Strategy First. Lessons from a Political Strategy Firm.

    As a campaign strategy firm that specializes in political and advocacy advertising, it is a consistent challenge to keep strategy as a primary consideration in a campaign. A variety of political concerns, such as creative and budget, can distract and even overshadow the pursuit of long-term and short-term strategic goals. Campaign tactics should compliment good strategy not impede it. Having clear defined goals can make a big difference.

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  • Online Communications Strategy Is Different in an Off-Year

    Dec 30, 2013

    Online communications: How Digital is Different in an off-year image

    The recent off-year elections may not have gotten a ton of national press, but for people living in states where major offices were decided, they were extremely important. In some ways, a campaign is a campaign, and your online communications program should be reflective of that.  In others though, off-year elections are pretty different, and planning your digital strategy with those differences in mind can yield some great things.

    The biggest issue? Less people are paying attention. This means you have to work even harder than before to get people to notice you.

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