• Winning Advocacy Strategies for 2015 and Beyond

    Jan 05, 2015 by Joe Fuld (he/him)

    Advocacy Strategies for 2015 and beyond

    The Evolution of Advocacy Strategies

    Advocacy strategies have changed a lot over the last 20 years. When I was a chief of staff in the New York State Legislature, I don't remember there ever being a real advocacy campaign around public support of an issue that focused on legislators. The main way groups moved legislation was to hire a lobbyist and that was really it. There were occasional print ads and lobby days, but day-to-day mass contact from constituents that were driven by member groups were few and far between. Today, we spend a lot of time running advocacy campaigns on the state level.  Issue advocacy tactics that were once only used on large, federal issues are now seen on smaller federal issues as well as state and municipal issues.

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  • Non-profit Board Utilization

    Dec 15, 2014 by Joe Fuld (he/him)

    Non- Profit Board of Directors

    Getting the Most Out of Your Non-Profit Board of Directors

    Running a non-profit is not easy. but your non-profit board can help your organization go from drab to fab. Fully utilizing your non-profit board can make the difference between a sluggish or vibrant organization. Here are some tips to up your board's performance and give them a meaningful experience.

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  • Campaign Toolbox Tips

    Dec 11, 2014 by Joe Fuld (he/him)

    Working with a Campaign Toolbox

    Open up Your Campaign Toolbox, What Will You Find?

    We understand what it’s like to operate a campaign on a tight budget, so we’ve found some free tools to include in your campaign toolbox to help you along the way.  We hope you will find them useful as you launch your campaign or look for ways to better organize it. to ve clear no campaign tool will solve all of your campaigns problems.  Whether fundraising for a nonprofit, managing an independent expenditure campaign, or seeking office, a few of these tools will surely help you along your way.

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  • Political Direct Mail in the Digital Age

    Oct 06, 2014 by Joe Fuld (he/him)

    Political Direct Mail in the Digital Age

    Hal Malchow Tells Us How Political Direct Mail in the Digital Age Is Still Relevant

    Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.

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  • GOTV Tactics for Advocacy

    Oct 02, 2014 by Joe Fuld (he/him)

    GOTV Tactics for Advocacy

    Using GOTV Techniques for Advocacy and Organizing

    Advocacy campaigns get inspired by GOTV.  Get Out The Vote, has come a long way. A good GOTV program can give a political campaign a big lift and those tactics are now being used for advocacy. you can read more about GOTV techniques here and here. GOTV techniques have transcended their former use as “valued election tools”, and are now the core component of modern GOTV Tactics. They are being turned into engagement plans and are being used in advocacy, nonprofit organizing, and the corporate world. 

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  • 5 Things Every Nonprofit Should Be Doing Online

    Aug 14, 2013

    5 things every non profit online

    Building a Nonprofit's Online Presence

    These days, everyone is online. And if your nonprofit isn’t online, it should be! It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every nonprofit should be doing online.

    1. Social Media: Facebook, Twitter, Pinterest, Tumblr. All of these are free for you to use, so why not? They are a fun, interactive way to communicate with your supporter base (who—spoiler alert—are already spending all their time on these platforms anyway). People love to promote causes they care about on Facebook especially, so make sure your cause is in the mix!

    2. Online Fundraising: Online fundraising is a zillion times cheaper than other forms of fundraising. And many times, all it takes is adding a link to your website where people can donate. The trick is, you need to make sure that link is visible and easily accessible to people.

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