Political Consultant Spotlight | Pollster Mike Bocian
This week’s Political Consultant is Michael Bocian. He is a founding partner at GBA Strategies, serves as pollster and strategist for gubernatorial, senate, congressional, state legislative, mayoral, and ballot initiative campaigns. With 15 years of experience, he has worked for the DGA, DCCC, DSCC, issue advocacy groups and membership associations.
Advocacy Polling and Research: Do your Homework!
Advocacy polling is an important foundation for campaigns that are, more often than not, a long haul. They require long-term planning and commitment, and ideally, they have the benefit of staff that has extensive knowledge and policy experience in a particular issue area. That deep knowledge of an issue is incredibly valuable, but it can also create some message obscurity if you’re not careful. In other words, there can be a huge temptation to explain, in minute detail, the many nuances of the issue you’re working on, but that detail (counter-intuitive as it may be) can often be a turnoff for your average supporter.
What campaign polling can do for down-ballot races
Creating a political campaign budget is all about choices. What do I think I can raise, and what will I spend it on? One thing that more down-ballot races should consider is campaign polling. If you’re running for a citywide office, a countywide office, or any office where more than a few thousand votes determine the winner, a good poll done by a professional pollster is a wise investment. Here’s why: