Targeting

With the advent of modern voter file platforms by folks like Catalist, NGP VAN, Targetsmart, NationBuilder, and L2, campaigns now have direct access to the same voter data and models to make strategic targeting decisions. Campaign staff can see the same scores, turnout models, and targeting tools that are used by the professionals.

But all of these scores and numbers can feel intimidating if you’re new to voter data. If this is your first time digging in, here are some practical tips for effective Democratic direct mail targeting.