• Non-Political Books for Politicos

    May 10, 2018 by Elena Veatch

    non-political books for politicos

    10 Non-Political Books Every Politico Should Read

    *Originally written by Joe Fuld and updated by Elena Veatch 4/3/18

    When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books.

    The fact is, you are running a business. And while we like to think of politics and business as totally separate realms, it’s tough to run any political operation without a Business 101 crash course. So, take a break from the latest Clinton campaign staffer or Obama aide memoir you are probably reading, and check out some of our non-political book recommendations. Below are ten non-political books that will be helpful to any politico running a campaign, a non-profit, or really any operation.

    read more

  • Digital Advocacy: Advertising Campaign Goal Setting Part II

    Jan 30, 2017 by Sophie Thurber

    Digital Advocacy

    Digital Advocacy Advertising: Making the Most of My Campaign.

    read more

  • Get Out the Vote with Social Media: Digital GOTV

    Oct 06, 2016 by Shelley Rees

    How to Use Social Media for Get Out the Vote

    read more

  • Canvassing Campaigns Still Matter

    Apr 07, 2016 by Joe Fuld

    canvassing

    Don't knock door-to-door canvassing

    Canvassing is special to me. I love knocking on doors. I think it is still a vastly underrated form of communication. Why do I think canvassing is so special? Because of the connection direct contact makes with targeted voters in a personal and systematic way. With any paid medium you need repetition over a condensed period of time.

    read more

  • The Top 5 Reasons to Include Political Mailers in Your Communications Program

    Feb 29, 2016 by Sophie Thurber

    political direct mail

    Do Political Mailers Work for You?

    As I wrote a couple of years ago, political mailers haven’t gone the way of the dinosaurs – they’re still a very effective method of communication for both persuasion and GOTV efforts. Political mailers may not be as sexy as the world of digital, but here are a few reasons to hang onto mail a while longer.

    read more

  • Content Marketing For Politics

    Feb 08, 2016 by Joe Fuld

    content marketing for politics

    Content Marketing in the World of Politics

    In my 20 years working in politics, I have seen a lot of things change. Technology in particular has done a lot to change the way that we communicate with voters. Yet somehow, we in politics have access to more information about our audience than ever before, but our audience engagement is at an all time low. 

    That’s because politics relies on the same tools we always have: TV, radio, door-to-door, mail and now digital ads. Campaigns are missing an important piece of the puzzle: content marketing.  

    read more

  • Four Tips for Nonprofit Facebook Ads

    Dec 14, 2015 by Shelley Rees

    facebook advertising

    Four Tips for Nonprofit Facebook Ads

    Choose the Right Image for Your Ad

    Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests. If you sell shoes, pick your snazziest pair, put them on a clean background that shows them off. If you’re running for office, you could use an image of a local landmark or a picture of a well-known person who is endorsing you. Whatever image you choose, make sure it is arresting, and communicates something important about you, your cause, or your business.  

    read more

  • What Is Paid Canvassing and Do I Want Some?

    Apr 09, 2015 by The Campaign Workshop

    paid canvassing

    Spoiler: You PROBABLY Want Paid Canvassing

    This may come as a shock to many people, but not every political campaign has people lining up to volunteer like President Barack Obama’s did. In fact, that was the rare exception, and for many campaigns, getting more than a handful of volunteers is a miracle. We know that high-quality, face-to-face voter contact is the best tool in our arsenal for both persuasion and turn out, but not every campaign has the footprint to cover a robust field operation using volunteers or campaign staff alone. In fact, many won’t. That’s where paid canvassing comes in.

    read more

  • Winning Advocacy Strategies for 2015 and Beyond

    Jan 05, 2015 by Joe Fuld

    Advocacy Strategies for 2015 and beyond

    The Evolution of Advocacy Strategies

    Advocacy strategies have changed a lot over the last 20 years. When I was a chief of staff in the New York State Legislature, I don't remember there ever being a real advocacy campaign around public support of an issue that focused on legislators. The main way groups moved legislation was to hire a lobbyist and that was really it. There were occasional print ads and lobby days, but day-to-day mass contact from constituents that were driven by member groups were few and far between. Today, we spend a lot of time running advocacy campaigns on the state level.  Issue advocacy tactics that were once only used on large, federal issues are now seen on smaller federal issues as well as state and municipal issues.

    read more

  • Campaign Toolbox Tips

    Dec 11, 2014 by Joe Fuld

    Working with a Campaign Toolbox

    Open up Your Campaign Toolbox, What Will You Find?

    We understand what it’s like to operate a campaign on a tight budget, so we’ve found some free tools to include in your campaign toolbox to help you along the way.  We hope you will find them useful as you launch your campaign or look for ways to better organize it. to ve clear no campaign tool will solve all of your campaigns problems.  Whether fundraising for a nonprofit, managing an independent expenditure campaign, or seeking office, a few of these tools will surely help you along your way.

    read more

  • GOTV Tactics for Advocacy

    Oct 02, 2014 by Joe Fuld

    GOTV Tactics for Advocacy

    Using GOTV Techniques for Advocacy and Organizing

    Advocacy campaigns get inspired by GOTV.  Get Out The Vote, has come a long way. A good GOTV program can give a political campaign a big lift and those tactics are now being used for advocacy. you can read more about GOTV techniques here and here. GOTV techniques have transcended their former use as “valued election tools”, and are now the core component of modern GOTV Tactics. They are being turned into engagement plans and are being used in advocacy, nonprofit organizing, and the corporate world. 

    read more

  • Ultimate Guide to Political Direct Mail Printing, Part 4

    May 19, 2014 by The Campaign Workshop

    Ultimate Guide to Political Direct Mail Printing

    Everything You Were Afraid to Ask About Political Direct Mail Printing—The Final Installment

    In previous installments of this series we covered finding a printer, managing schedules, specifying paper and digital vs. offset printing. This week is the final installment of the series and we’re going to talk about photos, file preparation and proofing.

    read more