Top Marketing Campaigns

Our third installment of our picks for innovative nonprofit marketing campaigns is here to inspire  your creativity. This time, we have chosen four creative advertising campaigns that incorporate direct mail, video, and print advertising to convey important messages.

Advocacy strategies have changed a lot over the last 20 years. When I was a chief of staff in the New York State Legislature, I don't remember there ever being a real advocacy campaign around public support of an issue that focused on legislators. The main way groups moved legislation was to hire a lobbyist and that was really it.