Tully Message Box
Using a Tully Message Box for Your Political Campaign
A message box, or a Tully message box, is a tool campaigns have been using for years to help create a specific theme or message. Named for Democratic strategist Paul Tully, a Tully message box helps to break down, visually, four important components that will help any campaign craft their communications. It also helps to game out what would happen if your opposition takes control of the conversation, and how to respond.