What Is a Vote Goal? And Why Do I Need One?
When you are writing or implementing a political campaign plan you need a vote goal. Simply put, your vote goal is the number of votes needed to win your election, and yes, you definitely need to know what this number is. Your campaign has one goal: to convince enough voters to show up to the polls on Election Day (or to vote early) and vote for you. The campaign should keep this goal in mind and make sure every decision that’s made moves the campaign closer to this goal.
How to determine your vote goal?