• How to Calculate a Vote Goal and a Vote Deficit for Your Campaign

    Jun 01, 2020 by Ben Holse

    Tallies on chalkboard with phrase "Gotta have a goal"

    What Is a Vote Goal? What is a Vote Deficit? Why Do I Need Them?

    When you’re thinking of running for office, one of the very first things you should do is bust out your trusty calculator and calculate your campaign’s vote goal. Simply put, your vote goal is the number of votes needed to win your election. Your campaign has one goal: to convince enough voters to show up to the polls on Election Day (or to vote early) and vote for you. To achieve that goal, you’ll want to know how many of those voters you need to actually be successful.

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  • Writing a Winning Campaign Plan

    Apr 13, 2020 by Elena Veatch

    Man writing on whiteboard

    A Campaign Plan Is Your Roadmap to Success

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